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Diagnose the person, the moment and the conditions for a decision before you attempt to persuade anyone of anything.
A 15-day live masterclass · Free
Why the future belongs to
INFLUENCE, TRUST & HUMAN DECISION SCIENCE
Master the decision conversation
For a century, selling meant pressure.
The modern buyer can feel it in seconds.
The script, the close, the objection handled: every technique built to extract a yes now triggers the very threat response that shuts a decision down. Buyers are more informed, more skeptical and more alert to manipulation than at any point in history. What still moves people is older than sales itself. Trust that is earned. Attention that is genuine. An understanding of how human beings actually decide. Drawing on behavioral economics, neuroscience, social psychology and negotiation research, The Death of Sales replaces the pitch with something harder to fake and far more durable: the decision conversation.
Genuine decision cannot be manufactured.James E. Miller
Diagnose the person, the moment and the conditions for a decision before you attempt to persuade anyone of anything.
Demonstrate competence, care and clarity through specific, observable behaviors rather than claims.
Use disciplined questioning to move from what people say they want to what they actually need.
Navigate hesitation and resistance with composure, and close every conversation on a principled next step.
For thirteen days, each session takes one chapter of the book and works it live: the research behind it, the behavior it demands, and how it holds up in a real conversation. The final two days are live roleplay and coaching. Bring a real relationship or deal as your lens.
Service-led influence, and why the pitch has become a liability.
Communication cues, emotional context and competing perspectives.
Preparation, first impressions and the conditions for a productive conversation.
Personal priorities, buyer identity and the human relationship behind every decision.
Credibility, consistency and integrity, and how confidence is earned over time.
Listening beyond words, and responding to concern with precision.
Open questions that surface the real problem, not the presenting one.
How confidence forms during a conversation, and how to recognize decision signals early.
Unspoken motivations and the deeper conversation underneath the stated one.
Clear next steps, respectful invitations and genuine decision readiness.
The concern beneath hesitation, and calm, constructive responses to challenge.
Reputation, long-term relationships and growth that sustains itself.
Ethical influence, responsibility and a new contract with the buyer.
Real scenarios, live roleplay, and individual assessment and coaching from James.
Further roleplay, open questions and expert feedback, on the day the book is released.
On November 8, the most engaged members are invited to a private closing session with insider perspective, open Q&A, a signed hardcover and a one-to-one consultation with James for the top of the community leaderboard.
This is not motivation and it is not a script library. The masterclass translates decades of research into the mechanics of trust, threat and choice into behavior you can use in your next conversation.
For those whose income rises and falls with their ability to earn confidence, and who are ready to stop relying on technique.
For managers building teams that win on trust, retain clients for years and never need to manufacture urgency.
For leaders, consultants and trainers who must move boards, partners and organizations without a title doing the work.
For owners scaling a business on the one skill beneath every sale, every hire and every partnership: being trusted.
No sales background is required, and you don't need to have read the book.
The Death of Sales argues that the goal was never to secure a yes at any cost. It was to create the conditions for a genuine, informed decision. Masterclass members work through every chapter live before the book reaches Amazon, Barnes & Noble and other retailers.

Every day at 4:00 PM CT on Zoom, one chapter worked in depth with James.
After each session, that day's companion opens in the community: the chapter's opening pages, its core ideas, reflection questions and an assignment.
A members-only space to share takeaways, put questions to James and learn alongside serious practitioners.
Every session is recorded and posted to the community the same day.
Register once and you're set for all fifteen sessions. Your Zoom link and community invitation arrive by email.
Seat reserved
Put every session in your calendar now so nothing pulls you away on Day 1. Your Zoom link is on its way to your inbox.
Don't see the email in a few minutes? Check spam or Promotions and move it to your inbox.
Yes. All fifteen live sessions, the chapter companions and the community are free, with no obligation.
No. It's built for anyone whose work depends on trust, influence, approval or important decisions: leaders, managers, advisors, trainers, founders and sales professionals.
No. The masterclass stands on its own. The book is released November 7, the day of Session 15.
Sessions run daily at 4:00 PM Central from October 24 to November 7. That's 2:00 PM Pacific and 5:00 PM Eastern.
Every session is recorded and posted in the private community the same day, so you can catch up before the next one.
Only yourself, and ideally a real conversation, deal or relationship you can use as a lens for each day's work.
Real conversations · Better decisions · Bigger impact